The Uk Watchdog Forces Meta To Offload Giphy
The CMA launched a probe into the case in 2021 and found that the deal might hurt the competition between platforms and affect UK advertisers. With its authority over Giphy, CMA believes Meta can limit other social media platforms’ access to GIFs and make them less attractive. Additionally, CMA found that deal has allowed Meta to remove Giphy from the display ad market. Meta appealed the decision, but the Competition Appeal Tribunal (CAT) confirmed that the deal had “reduced dynamic competition,” and Meta had no choice other than offloading the Giphy....